Trademark Roofing sets itself apart through quality work and trustworthy service as well as a commitment to serving people in need. The company is not just a roofing business; it is an asset to its community.
Trademark Roofing performs commercial, residential, and new construction roofing services. The company has earned loyal clients who know they can trust its prices and work ethic. “We’re strictly a retail company,” says Chief Executive Officer Tristan Starbird. “We don’t focus solely on insurance work, and we’ve been very successful building client relationships on a retail model.”
The company’s commercial projects include everything from strip malls and plazas to office complexes and medical facilities. The team will work with general contractors or with clients who are responsible for multiple buildings such as homeowners’ associations and property management groups. Trademark Roofing will also collaborate directly with property owners if they do not have a property management company.
Whatever the job, Trademark Roofing offers products that are just right for a client’s specific needs. “Niche products like stone-coated steel are a very popular product that we sell,” Starbird says. “We do a lot of concrete, tile, and of course, every roofing company does shingles, but we specialize in metal. So that’s one thing that’s really separates us. A lot of companies will offer a variety of metal products and don’t really understand how the systems work and how they go together. We’ve gone back behind companies to fix a lot of those roofs because that’s our specialty. We really pride ourselves in that.”
Based in Cape Coral, Florida, with offices in Sarasota and Sanibel Island, the locally owned company is committed to providing a helping hand. “Our owner has a strong moral compass and has done an excellent job in keeping unscrupulous people [who are] just trying to make as much money as possible out of the company culture,” says Starbird. “We have a spirit of service and of giving, and through that, we have actually been the founding partner and founder of two nonprofits in the last few years.”
The nonprofit Evie Adapts began with a company-wide effort to raise money for Evie, an employee’s daughter, so that she could get an accessible van. Now the nonprofit continues to raise money to increase accessibility for other children. “We have also installed track systems in their homes to get from room to room, and right now, we’ve got a big project working with the city of Cape Coral to make a handicap accessible park. We’re excited about that.”
Trademark Roofing also helped found Living Well Mission. “The mission behind that is to help people with mental illness,” Starbird says. “If they’re in crisis, we can get them professional counselling and we can provide that at a low or reduced rate. If they have insurance, we’ll go through their insurance, but if they don’t, we can help fund it through scholarship and grants.”
And the company doesn’t stop there, but takes an active role in a number of other community organizations including Blessings in a Backpack, which helps feed school children; The Fort Myers theater, which has a theater education program for children; and Samaritan Ministries, which provides low-income health care services. “We try to be very active and make that a part of our DNA,” says Starbird.
Being able to help the area in which they work motivates the team to keep working hard to succeed. “We have to strive every day for excellence. We want to put our labor into use for the community, improving the community around us… We’re fortunate to be able to do that. Obviously, the more successful we are, the more we can do, so we’re always striving to that end.”
The entire team supports the outreach efforts, and everyone is involved. “It’s important to everybody,” Starbird says. “Every year, I poll everybody for who they want to help, and we take that information and then we come up with our budget and start writing checks.”
Management intentionally seeks out employees who align with the company culture. This means that ethics come first when hiring, because skills can be taught. “We’re looking for decent human beings that are going to contribute to the positivity of our community and society, and then we train the rest,” he says. “That’s how we’ve maintained a strong, cohesive company culture. Amidst an industry that has a lot of turnover, we’ve had very little. So we’re thankful for that.”
Trademark Roofing boasts a varied portfolio of projects, many of which involve post-hurricane repairs. Currently, the team is working on two churches with Boyette & Miller Construction & Development Inc., utilizing FEMA funding. “It’s been very complicated, but they’re nearing the finish line,” Starbird says. “We want to help get those churches back online so they can resume worship as soon as possible.”
A recent residential project that stands out is a large historic house in the Grassy Point Estates neighborhood of Port Charlotte, Florida. The award-nominated project featured stone-coated steel. “It just came out fantastic,” he says. “We’re very proud of that roof. It’s a beautiful roof, and the owner was very happy.”
With successful projects like these, it’s no wonder that the company has been expanding steadily over the last decade. “Since 2015, Trademark has grown every year,” Starbird says. “Doug [Littler] took over as the owner in 2018 and it has, on average, doubled in size every year since that transaction happened. This year will probably be the first year we don’t double again, just because we were on the coattails of Hurricane Ian, and now things have kind of normalized in the market, but we’re going to be able to maintain the growth that we experienced from Ian for this year, so we’re excited for that.”
There has been so much growth, in fact, that the company has opened a new branch in Sarasota, Florida to handle all the business. “We’re super grateful to have an office now in Lakewood Ranch, which is right in the center of the Sarasota residential market,” he says. “Many of the homes are aging out in terms of roof life.” The company isn’t new to the Sarasota area, but will now be more able to focus its attention there. “We’ve been roofing in Sarasota since the beginning, but we felt like establishing a physical presence was going to send a message to the community that we’re here to stay.”
When choosing a roofing company, clients look for firms that will be there to honor their warranty. “So we’re going to be able to better serve the Sarasota market by having a new location there. We opened it at the end of August, and we have started to see an uptick in sales and growth in that market the way that we were hoping. So we’re very thankful for that.” The company will hold the official grand opening event for the new Sarasota office on November 21.
After building a strong foundation based on integrity and service, Trademark Roofing is sure to keep growing. This will be a company to watch in the coming years as the team provides trustworthy work while simultaneously supporting its community.
