Touted as the first—and only—annual international event for the concrete and masonry industries, the 51st World of Concrete returns this coming January, 2025. Presented by Informa Markets for the booming concrete and masonry construction sectors, the event takes place January 21–23, 2025, at the Las Vegas Convention Center (LVCC), with the Education Program scheduled for January 20–23.
Nearly 60,000 registered professionals from a variety of industry sectors attended the 2024 World of Concrete event, which marked the organization’s 50th anniversary and featured three days of exposition and four days of education. Boasting more than 1,400 top firms and an unprecedented 185 educational sessions, the exhibition demonstrated its ongoing significance as a platform for growth, connection, exploration, and learning in the ever-changing construction sector.
With premier exhibitors introducing new products, services, and technologies on the show floor every year, World of Concrete remains a center for innovation and discovery, offering first looks at new software, tools, and equipment that have the potential to boost productivity, advancement, and safety.
“World of Concrete has been serving the global concrete and masonry construction industries for over 50 years,” says Steven Pomerantz, Senior Marketing Manager. “We connect and educate buyers and sellers through live and digital events throughout the year, facilitated via worldofconcrete.com and WOC360. Our goal is to provide this important community with the connections, intelligence, and opportunities that help customers grow, do business, and make better informed business decisions.”
Highlighting the most recent products, top industry suppliers, tools, and insightful training required for concrete and masonry professionals, World of Concrete 2025 is the largest and most significant annual international event for the commercial building sector for this community worldwide. More than 1,300 exhibitors, over 750,000 net square feet of indoor and outdoor display and event space, and an improved, top-notch educational program are all expected at this year’s event.
The products, resources, and tips driving the future of the trade last year included 50 international exhibitors from around the globe, a record 325 first-time exhibitors, and well-known brand names like Caterpillar, Hilti, Husqvarna, John Deere, Makita, and Stihl. As part of the Trade Event Partnership Program (TEPP), WOC will once again collaborate closely with the U.S. Commercial Service to promote the 2025 event globally, bringing together foreign buyers and U.S. exhibitors to grow business both domestically and internationally.
In order to raise awareness in the industry, new audiences and the upcoming generation of concrete professionals remain a priority, and this year’s concept tells a “very powerful story: that those that come to WOC are the backbone of the industry,” says Pomerantz. “With the industry projected to increase to over $566 billion by 2029, we are highlighting how these individuals play a huge role in this. This concept focuses on our attendees and plays on phrases that come to life when paired with visuals that highlight people engaged in an action spoken to in the headline.”
WOC also continues to recognize excellence with the Innovative Product Awards, including the People’s Choice and Experts’ Choice Awards, with one winner selected in each category based on industry votes. Some of the 2024 winners included Business & Technology Software & Services: MaintainX: Mobile-First Maintenance and Asset Management by MaintainX; Precast & Block Production: Lodestar Structures Precast Concrete Modular Building System by Lodestar Structures Inc.; and Slab Tools, Equipment & Materials: Superior RFX (Removable Fin Project) by Superior Innovations, Inc. This year’s recipients will be selected based on the most valid votes received through the IPA program online during the voting period.
When it comes to noted shifts in the industry over the last few years, Pomerantz mentions a few changes he has seen. “The industry is currently focused on the continuation of advancements in automation to address labor shortages, jobsite safety, and efficiency,” he says, “as well as electrification and reduction of carbon emissions, with companies becoming more sustainably focused; advancements in 3D printing technology, automation, and robotics; and connectivity and data-driven cloud-based systems.”
Commitment to sustainability is also an ongoing and significant concern on a national and international level, and one that WOC strives to address. “We have numerous potentials to enhance our social, economic, and environmental impact in the areas where we operate by producing World of Concrete,” Pomerantz says. “The concrete industry is changing and will contribute to the market’s increased sustainability.”
WOC will again highlight the three pillars of sustainability proposed by all Informa Events for WOC 2025: Inspiring Sustainable Development; Running a Socially Responsible Event; and Running an Environmentally Responsible Event.
This means at WOC there will be a Sustainability Lounge promoting health and wellness to attendees; a Better Stands Program encouraging reusable and reduced impact booths by exhibitors; at least seven hotels within walking distance to the LVCC; complimentary shuttle service to participating hotels and discounted monorail passes; complimentary Wi-Fi throughout the LVCC; solar-powered outdoor lights during setup; sponsorships geared toward renewable energy and solar power; Spanish-only sessions included in the education program and Spanish-speaking clerks at registration; and digital publications through the mobile app and reduction of physical handouts.
Additionally, WOC strives to continually evolve and play an ongoing role in helping the concrete industry improve its sustainability through building connections between people with knowledge and networks to assist in solving a variety of challenges within the industry.
For those exhibiting in this year’s event, The World of Concrete Exhibitor Success and ROI Center is also available to assist in a variety of functions. “We offer this free, on-demand, 24/7 resource center to our exhibitors to help them answer and address pressing issues and challenges as an exhibitor, expand their knowledge of successfully exhibiting at WOC, and how to improve their ROI,” Pomerantz says. “This is done by a library of white papers, on-demand webinars, live webinars, and helping our exhibitors with cost, productivity, and profit when exhibiting at WOC.”
World of Concrete 2025 will take place in the North, Central, and South Halls of the Las Vegas Convention Center, utilizing the Silver and Bronze Lots for outdoor exhibits and events. It is not an event to be missed!
