Improved Sanitary Comfort, Wherever Water Flows

SFA Saniflo Canada
Written by Jessica Ferlaino

When it comes to plumbing solutions, SFA Saniflo Canada is a global leader and the only manufacturer of its kind in Canada. Customers in the residential, commercial, and industrial sectors have come to depend on the company’s diverse line of innovative, above-floor technology that promises reliability, affordability, and ease of use.

Since its inception, Ontario-based SFA Saniflo Canada has been driven by aspirations to offer easier to install plumbing solutions, particularly where conventional below-ground plumbing is cost- and time-prohibitive.

Whether the project is large or small, with water supply and electricity, any project can come to life. SFA Saniflo Canada’s diverse range of above-ground solutions including macerating and grinding pump systems, drain-water and condensate pumping systems, and lifting stations enable bathrooms, kitchens, laundry rooms, and other plumbing facilities to be located where needed with less effort.

Enabling technology
SFA Saniflo Canada’s operations were established in the 1980s. Backed by the 65 years of leadership of France’s SFA Group, which has 27 subsidiaries in 32 countries on five continents serving 70 countries around the world, its strength lies in its vertical integration, which enables it to maintain unrivalled quality standards across its expansive geographic reach.

“Through our different brands, we always provide more sanitary comfort, wherever water flows,” explains Managing Director Phil Warren.

SFA Saniflo Canada provides sanitary pumps and macerator pump units for domestic and commercial use; showering, hydrotherapy, and spa products; industrial pumps and lifting stations; and water treatment equipment and solutions, all of which are second to none.

The redesigned Sanibest®Pro Grinder Pump is the industry’s first and only one-horsepower grinder pump system. As such, it promises 25 percent more power than the previous generation, which makes it ideal for homes and public spaces alike.

Another great example of the standards that are being set by SFA Saniflo Canada is the Sanicubic 1, a pre-assembled simplex grinder that is designed to handle wastewater and sewage streams from multiple plumbing fixtures in both residential and commercial applications.

Again, powered by a one-horsepower motor, the fast-rotating power of the stainless-steel cutting blade enables it to minimize the possibility of clogs by reducing the solids in the wastewater stream, pumping it either 36 feet vertically or 328 feet horizontally through a 1.5-inch rigid pipe, making it ideal for both above- and below-grade projects.

The company’s offerings also include vitreous china, floor-mounted toilet bowls. The Sanicompact®, a water-saving toilet bowl with built-in macerator, has been designed to save space and resources. Featuring a dual-flush option and a compact design, the toilets use just 1.28 gallons of water per flush and are available in round and elongated models.

“We have managed to reduce the water consumption of our units, with potential annual savings of more than 3,400 gallons of water per family,” says Warren of the potential savings the company’s solutions enable.

SFA Saniflo Canada’s products can be found in residential and commercial kitchens, laundries, and essentially anywhere that functions at exceptionally high temperatures to meet health and sanitation standards. SFA Group even extends its reach to the marine and RV markets, offering a specifically designed electric macerator that replaces manual hand pump toilets.

Likewise, where high-efficiency appliances are producing significant levels of acidic condensate, the company’s condensate pump and neutralizer kits help to prevent corrosion by increasing the pH levels of the water before discharging it into the home’s primary line. The Sanicondens® Best Flat is a recent innovation from that combines both the condensate pump and neutralizer in a single compact system.

“SFA Saniflo Canada is an advocate and early adopter and supporter of condensate neutralization—not only for the impact it has on high-efficiency boilers and water heaters, et cetera, but also its impact on the environment. By providing information and products on how to solve these issues, we are providing innovative technologies ahead of the trend, so people are aware of it before it’s even the standard,” explains Warren.

Unrivalled quality and innovation
As all SFA Saniflo Canada’s products are made and assembled in-house, quality assurance is paramount. While many above-floor plumbing solutions have product warranties of up to one year only, SFA Saniflo Canada’s customers gain the peace of mind that its macerating pump products carry with them a standard four-year warranty.

According to Warren, “Vertical integration enables SFA to exert a high level of quality control over all aspects of its manufacturing processes and production. The objective is to assure customers that SFA Saniflo Canada’s products will reliably perform at a high level for years, even under the most demanding conditions, backed by the maceration field’s best warranties.”

This level of confidence in its quality makes SFA Saniflo Canada unparalleled in the market. Since the 1990s, SFA Group has committed itself to the quality certification process. In fact, it was one of the first industrial companies in France to earn ISO certification, which is indicative of the company’s commitment to continuous improvement.

As Warren notes, “Innovation is often spurred by necessity.” The richness and diversity of SFA Saniflo Canada and SFA’s offerings is part of the company’s DNA and has been since the beginning. When it was founded in postwar France in 1958, its goal was to address the challenges of the day, which included structural devastation and limited resources. At the time, communal living spaces and shared bathrooms were the norm; installing a private bathroom was something most people could only dream of, reserved for those with the money and the means to do so. That is, until SFA Group stepped up with a solution.

SFA Group was established as a water treatment plant equipment designer but quickly pivoted to invent the macerator, which could reduce waste to slurry and pump it to a main drain without the need for costly below-grade plumbing, which was one of the greatest barriers of the time.

This technology was a game changer then and it remains a game changer today as SFA Saniflo Canada and SFA Group continue to offer innovative, above-floor plumbing technologies. Through its products and its approach, the company leaves communities better than when it found them.

Taking it a step further
Beyond product quality, performance, and innovation, SFA Saniflo Canada is dedicated to sustainability and waste reduction in its own operations. This Green Business Bureau (GBB) Platinum status member is dedicated to reducing and managing water consumption, seeking out recyclable materials for packaging, leveraging solar power, and optimizing its shipping and logistics systems.

“Reducing our carbon footprint is a major challenge, but we are committed to achieving this goal. For this reason, we are conducting our first Group-wide greenhouse gas assessment in 2023,” explains Warren of the company’s in-house efforts to improve sustainability.

Philanthropy is also an important aspect of what SFA Saniflo Canada does. From Plumbers Without Borders to tree planting efforts with Wearth to restore habitats and reverse the trend of deforestation, the company is a partner in a number of community initiatives.

“SFA Saniflo Canada is a big believer in giving back to communities worldwide. During the height of the COVID-19 pandemic, it supported many pop-up hospitals with products to help move urgently needed water from point A to B and to provide critically needed drainage,” explains Warren.

SFA Saniflo Canada is also a supporter of the education system via trade-school scholarships and other community initiatives that enrich the lives of its employees and the places they call home. Through its work with the Breakfast Club of Canada (BCC), SFA Saniflo Canada has provided more than 2,000 breakfasts for children and will continue to make an impact in the future.

Whether it is through its outstanding products and above-ground solutions or its philanthropic outreach and commitment to community, SFA Group and SFA Saniflo Canada have carved out a niche in the market that cannot be overlooked.

From technological know-how to innovative, inventive, easy-to-install solutions, SFA Saniflo Canada customers benefit from revolutionary design and what the company describes as the “mastery of pumping solutions,” which brings both its private and professional clients optimal sanitary comfort in their daily lives.



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